Welcome to Restaurant Australia, a place where we're serving up the best and most unique food and wine experiences in remarkable locations every day.
Hemisphere properties Chateau Elan, Calabash Bay Lodge and Hermitage Lodge are involved in this exciting new campaign that is targeted to put the spotlight on Australia’s finest array of produce served in the most stunning locations in the world.
- Cafe Elan at Chateau Elan at The Vintage, Hunter Valley
- Calabash Bay Lodge, Berowra Waters
- Oceans Mooloolaba
The development of the new approach to marketing Australia’s culinary experiences to prospective visitors is based on the growing demand globally for food and wine as part of the travel experience and new consumer research conducted by BDA Marketing for Tourism Australia.
Conducted across 15 of Australia’s key tourism markets, the research shows that ‘great food, wine, and local cuisine’ is a now a major factor influencing holiday decision making (at 38%), ranking third ahead of world class beauty and natural environments (37%).
What the research also showed is that for people who have never visited Australia, only 26 per cent associate the destination with a good food and wine offering. However, for those who have visited, Australia is ranked second across the 15 major markets for its food and wine experiences (60%) behind France and ahead of Italy (third). More importantly though, for visitors from China, USA, France, India, Indonesia, Malaysia the UK and South Korea, Australia is ranked as the number one destination for food and wine.