Hotel Sales & Marketing
Hemisphere provide clients with flexible sales representation services to leading hotels and resorts. We provide innovation in sales and marketing strategy and tactics across both traditional and digital distribution channels, to ensure strong long-term occupancy and revenue growth generation.
Depending on your needs we can tailor make a program based on your individual requirements.
Hemisphere offers flexible options - a monthly fee basis for a 12-month term for Sales & Marketing representation services consisting of all or some of the services below.
Alternatively our consulting services are available based on a fee per individual project basis. Please contact us for a tailor-made proposal for your property.
Strategic assessment and planning day with the hotel.
Preparation of detailed 12-month sales and marketing plans and budgets based on successful yield management principals to ensure cost effective and successful revenue flows from accommodation guests, restaurants patrons and the MICE industry.
Market segment analysis and re-alignment to higher yield markets where required.
Effective marketing department administration to ensure that all activities are conducted on time, within budget and to the highest standards.
Production of all high quality and targeted collateral including sales brochures, websites, stationary, advertisements, signage and sales and PR support materials.
Introduction and maintenance of computer based customer relationship management systems.
Implementation of direct sales strategy, fostering long term relationships with key distributors.
Meetings, incentives, conference and exhibition management (MICE) development and action of effective media planning for all advertising and promotions.
Rates, Pricing & Distribution
- Establishment of property "Rate" levels and correct terminology - ensuring parity and integrity of your data.
- Implementation of Dynamic Pricing rate principals with training and follow up.
- Standardisation of room types and information over all distribution channels.
- Revenue Management - 13 month forecasting and distribution.
- Web site booking engine, utilizing live inventory and rates (24/7 selling).
- E-commerce - effective inventory and rate distribution worldwide via 3rd party on-line.
- Implementation of direct sales strategy, fostering long term relationships with key suppliers and distributors.
- Assistance with contract negotiations, rate setting and contract preparations for the wholesale and inbound markets.
- Attendance at key targeted Australia wide trade shows and industry events (co-operative cost basis).
- Innovative sales calls and promotional and incentive campaigns to all major suppliers such as travel wholesalers, professional conference organizations, , travel agents, tourist bureaus and airlines.
- Meetings, incentives, conference and exhibition management (MICE).
- Access to a large database of Travel Agents, PCO's, Consortia and meeting planners.
- China Ready: HHS offer simple and proven strategies to capture the emerging China market, we can assist with simple solutions to become 'China ready' including planning, sales representation to the internationally and capture of the lucrative local VFR market.