Sales and Marketing - it's what we are about!

 

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If you need assistance in sales and marketing - then we can make a difference to your properties current performance.  Please just take two minutes to read the information below to see if you may need our assistance.

We can customise a solution around the areas where you want to target.  You can include all aspects of S&M or just choose an area that you want us to fix.

Many properties are either just too busy or don't have the in-house knowledge or skills to implement what's required to give them that 'leading edge' over the competition down the road.

Now there is an affordable solution - giving you direct access to a team of highly trained hospitality professionals who have the savvy knowledge and industry relationships to make a huge difference to improving your properties occupancy and average daily rates.

Why wait any longer?  Sales and Marketing IS the lifeblood to any property - in terms of cash flow.  Take too little time, make a mistake or, by just giving it a cursory glance - could be costing your business quite literally hundreds of thousands of dollars in lost sales.

The market place is becoming more and more cluttered and competitive - thousands of web sites, offers everywhere, discounting and loyalty programs.  Its now more than ever vitally important to make that change and get your hotel distribution platforms working - to ensure you are ahead of the pack.


At Hemisphere - We Can Make The Difference!

We have hand selected a team of the very best hospitality professionals in terms of industry relationships and knowledge (within both the Leisure and Business market segments).   We can help in the following areas:

    • E-COMMERCE:

- Best web site practice
- Search Engine Optimisation (SEO) for hotels
- Affordable Pay per Click advertising campaigns
- Social Media (incl. Facebook, Flikr, etc)
- Establishment and set up of multiple global 3rd party web sites
- Viral marketing campaigns
- Email campaigns to targeted market segments (Business and Leisure)
- GDS (corporate) set up plus guidance / input on correct useage


  • PROPERTY RATES:

- Correct set up of hotel Rate Structures
- Implementation of Dynamic Pricing
- Implementation of hotel Revenue & Yield Management practice
- 13 month property forecasting
- Front Office training (incl. up-selling techniques)

  • SALES REPRESENTATION:

- Business:

* Corporate direct
* Travel Management Companies (TMC's)
* Professional Conference Organisors (PCO's)
* Associations
* Meetings, Incentive, Conference and Exhibitions market (MICE)

- Leisure:

* Wholesale (domestic)
* Wholesale (inbound)
* Travel Agents

    • OTHER:

* Partnership and affiliation marketing.
* Public Relations and Trade Media.
* Attendance at key trade show events.
* Key relationships with Tourism Australia and State Tourism bodies.
* Advertising, Media Buying and Placement.

Plus a lot more....please ask if there is a specific item of interest.


Experience Counts

Often independent hotels are just that. Our network of properties brings together people and the daily opportunities that independent properties just don't get access to.

We are a highly experienced team who become an extension of your property, undertaking the S&M on your behalf, or targeted areas where you may need more assistance.

Let us take care of your sales and marketing - while you take care of your most important asset, your guests.

If you want to make a difference to your hotel in 2012, please email or call me for a confidential discussion.

Ralph Kelly
Hemisphere Hospitality Solutions

E:  ralphkelly@me.com
M. 0400 214 415
T.  02) 9969 8836
A.  level 1, 52 Avenue Road, Mosman, NSW, 2088
W. www.hemispheresolutions.com.au

 

 
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