The Hemisphere Solutions Team

Our company is made up of senior industry professionals - who have built their skills across a number of tourism, hospitality, airline and travel related companies.  This core base of knowledge and industry relationships we utilise to ensure that our clients are optimising every available opportunity to increase occupancy, rates and yield.  

At all times we work directly as an extension to the clients hotel team - providing weekly planning, implementation of programs and two-way feedback.  With offices in Sydney - Hemisphere can provide tailor made solutions to cover all aspects of hotel, resort and apartment sales and marketing.  Our relationships are multi tiered in that we will appoint your hotel with an account manager and you will have access and support across our entire team in the various elements of account management, e-commerce, rates and distribution.

Hemisphere bridge the knowledge gap through 100 years of experience and relationships in the industry.  All of our clients have a national sales team working for them - which in the past was limited to the hotel chains - we can make a difference to your property.

Please contact us for further information on what we can do for your property.

Jeannie Armstrong - Managing Director


With a combination of years of 25 years of tourism and retail industry sales and marketing experience Jeannie brings on board an array of strategic and tactical skills to greatly assist hotels and resorts. Originally with Laura Ashley in the United Kingdom, Jeannie was instrumental in launching their successful home lifestyle interiors concept stores. On arriving in Australia she moved to the tourism and events sector, first with Sydney Aquarium and then as the Sales & Marketing Director for companies operating on Sydney Harbour such as, Magistic Cruises and Sydney Showboats. 

Jeannie previous roles have included; Group Director of Sales & Marketing for Rendezvous Hotels International, gaining valuable experience in managing revenue generation and hotel openings for a progressive Asia Pacific hotel group and Director of Sales & Marketing for Select Hotels and Resorts International, a boutique collection of independently owned and operated Hotels and Lodges.

Jeannie is a Company Director of Hemisphere Hospitality Solutions and is hands on with the Hemisphere clients, developing their strategies across all market segments and providing sales representation. Over the past ten years she has assisted many businesses with pre-opening strategies to ensure successful first year occupancies as well as providing on-going strategies to increase revenue, improve market share and develop new markets. 

Find me on:
Linkedin | Twitter HHS Linkedin

James Plume - Group Revenue Manager

James Plume started his career at InterContinental Hotels Group in 2001 moving from the Distribution Services Helpdesk providing support to over 150 properties in Asia Pacific to Revenue Manager at the Holiday Inn Darling Harbour. Within the last 15 years James has held several senior Revenue Management roles incuding Area Revenue Manager for Pacific International Apartments, Director of Revenue for Swissotel Sydney and Pan Pacific Hotels to more recently Group Revenue Manager of Aspen Holiday Parks.

With extensive experience in yield and pricing strategy as well as training and distribution management, James has increased revenue performance at broad cross section of products including hotels, motels, pubs and caravan parks. He has been directly responsible for achieving budgets of up to $50 million and stock of 5,000 across 20 locations. James is the principal of Suite Yield and brings his extensive skills and expertise to support the HHS portfolio on a needs basis.

Find me on: Linkedin 

Lyn Lee

LYN LEE - Reservation and revenue manager

Lyn has been on front line operations for a number of years in front of house at hotels such as Hiltons, IHG, Rendezvous and Toga Far East hotels.

As systems knowledge for hospitality became fast paced and crucial, she joined TFE hotels Systems and Database team where she supported over 70 hotels on various applications, hotel teams and suppliers.

She has recently joined Pub Rooms to assist Revenue & Distribution as well as to support the Customer Service support team

Danny Salvador - Customer service and support manager

Responsible for the on-boarding process and content management of our clients Danny provides dedicated customer service and support desk. Danny is also responsible for Pub Rooms account management.

Pub Rooms Australia specialises in providing simple Hotel booking solutions for Pubs with accommodation; allowing managers/licensees to get on with the running downstairs and still receive accommodation bookings 24/7.

Pub Rooms co-operative group marketing platforms engage to make your pub visible online. We work alongside you the whole way to ensure your hotel is open worldwide to new clients.

Find me on: Linkedin


Sophie Monserrat - Marketing coordinator

Sophie has vast experience in all marketing, digital and online social media marketing for hotels and resorts. Sophie manages numerous hotels digital marketing solutions, from social media planning through to delivery. Sophie has a knack for building brands and delivering successful digital marketing campaigns.  

Find me on: Linkedin



Katy works on a freelance basis for Hemisphere Solutions. She brings the mundane to light with wit and humour and is passionate about producing relateable and informative content in whatever field she’s writing. Currently she freelances for a PR agency as well as writing opinion columns for top women’s digital sites.

Katy’s career highlights include being Interviewed live on “Mornings with Kerri Ann” with Beyond Blue for her article profiling youth depression, setting up the government mental health website MindHealthConnect and having one of her feature articles translated into other languages.

You can find her articles featured on Huffington Post * WHIMN* Rendezview* Popsugar* Mamamia* Ninemsn* 9honey* The Mighty* YourTango* Woman's Day* Dolly* The Cusp* Australian Woman's Weekly* Motoring, Cars (2010-2016) * MindHealthConnect (2011)* NW * Cosmopolitan* Cosmopolitan Bride* SHE * SHE'S Having a Baby. Check out her blog BLOG: What Katy Did Next - 


Michelle vogel - Digital designer/marketing assistant

Michelle joins the team at Hemisphere Solutions to help with Web design, Content Management and Digital marketing. Her work experience includes large scale ecommerce and media sites and has worked across all areas from UX through to EDM's and Social Media Marketing. She is passionate, dedicated and self-motivated team member with a focus on achieving the best outcomes for all when working on delivering a project.