Hotel Distribution Strategy
ONLINE CONTENT MANAGEMENT
We ensure the property is represented with a consistent and professional approach across the e-commerce Online Travel Agents (OTAs) and the 3rd party web listing this includes the Meta Search Sites such as Google My Business, Trip Advisor, Visit NSW, Hotels Combined and Kayak.
We apply the following principles to all our clients;
Extensive searches and audits are conducted on the property's online listings.
Informative content is developed relevant to the intended guest.
Satisfy the requirements of the individual channel.
We optimise the content for the highest possible booking conversion.
Updates to hotel facilities and images are actioned in a timely manner.
We capitalise on product enhancements, getting this information in front of the guest as quickly as possible and convert the booking.
INTERNET BOOKING ENGINE (Hotel Website)
This is your most cost-effective source of business, which encourages higher return patronage. Hemisphere will assist in driving increased conversion on your most important, commission free channel
Booking Direct is always best via:
Improving content using SEO best practises.
Increasing offers/options for guest.
Develop strategies to channel shift business from the OTA’s such as ‘Seniors Rates’.
Identify opaque sources of business, such as association offers/promotions.
Leverage hot deals/promotional offers with marketing support via electronic marketing and other campaigns over identified need periods.
Make recommendations on the technology used, to identify further opportunities to increase conversion rates.
LEVERAGE EXISTING I.T. INFRASTRUCTURE
Hemisphere will assist you to maximise revenue from leveraging your existing I.T. infrastructure:
Identify potential revenue opportunities through the optimisation of systems.
Ensure all recent enhancements and new tools available to existing systems are implemented.
Identify possible bottlenecks in processes and recommend solutions to increase efficiencies.
Recommend additional solutions that extend existing infrastructure and will drive value/revenue.
ONE ON ONE COACHING & SUPPORT
As part of our Remote Revenue Optimisation Service, we will provide the following training;
Understanding of the rate structure and demand calendar
Ongoing training on rates and promotions available to use & sell direct
Go-Live Support (onsite or remote) when rolling out the new structure – (travel costs charged at cost)
Introduction & understanding of new distribution sources
We are also able to coordinate and support enhanced training offerings at a cost, such as;
Telephone Sales Techniques
PMS Training for Front Desk & Accounts.
Front Desk operations training
Complaint handling & resolution
A full range of reports are provided with a weekly summary plus we also provide detailed month end reporting and analysis, with detailed commentary.
Online Travel Agent (OTA)
OTA stands for Online Travel Agency.
OTAs are online travel companies who allow customers to book various travel related services directly via the Internet. They are 3rd party agents reselling trips, hotels, cars, flights, vacation packages etc.
Booking.com and Expedia are the 2 most commonly known OTAs but there are hundreds more offering access to different markets.
GLOBAL DISTRIBUTION SYSTEMS (GDS)
How does it work?
GDS (Global Distribution System) reaches 300,000+ IATA registered travel agents powered by four networks: Sabre, Amadeus, Worldspan and Galileo; the same reservations systems used to connect with the airlines. Hotels use GDS to attract corporate bookings via corporate travel agents.
Why do I need the GDS connection for my property?
The GDS / ODD system is used by travel agents and online customers all over the world to book rooms directly to your hotel. This module will promote your property globally 24 hours a day 7 days a week. GDS will create incremental business opportunities for you that would be much harder to handle without this connection.