The Hemisphere Solutions Team

Our company is made up of senior industry professionals - who have built their skills across a number of tourism, hospitality, airline and travel related companies.  This core base of knowledge and industry relationships we utilise to ensure that our clients are optimising every available opportunity to increase occupancy, rates and yield.  

At all times we work directly as an extension to the clients hotel team - providing weekly planning, implementation of programs and two-way feedback.  With offices in Sydney - Hemisphere can provide tailor made solutions to cover all aspects of hotel, resort and apartment sales and marketing.  Our relationships are multi tiered in that we will appoint your hotel with an account manager and you will have access and support across our entire team in the various elements of account management, e-commerce, rates and distribution.

Hemisphere bridge the knowledge gap through 100 years of experience and relationships in the industry.  All of our clients have a national sales team working for them - which in the past was limited to the hotel chains - we can make a difference to your property.

Please contact us for further information on what we can do for your property.

Jeannie Armstrong - Managing Director


With a combination of years of 25 years of tourism and retail industry sales and marketing experience Jeannie brings on board an array of strategic and tactical skills to greatly assist hotels and resorts. Originally with Laura Ashley in the United Kingdom, Jeannie was instrumental in launching their successful home lifestyle interiors concept stores. On arriving in Australia she moved to the tourism and events sector, first with Sydney Aquarium and then as the Sales & Marketing Director for companies operating on Sydney Harbour such as, Magistic Cruises and Sydney Showboats. 

Jeannie previous roles have included; Group Director of Sales & Marketing for Rendezvous Hotels International, gaining valuable experience in managing revenue generation and hotel openings for a progressive Asia Pacific hotel group and Director of Sales & Marketing for Select Hotels and Resorts International, a boutique collection of independently owned and operated Hotels and Lodges.

Jeannie is a Company Director of Hemisphere Hospitality Solutions and is hands on with the Hemisphere clients, developing their strategies across all market segments and providing sales representation. Over the past ten years she has assisted many businesses with pre-opening strategies to ensure successful first year occupancies as well as providing on-going strategies to increase revenue, improve market share and develop new markets. 

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Linkedin | Twitter HHS Linkedin

James Plume - Group Revenue Manager

James Plume started his career at InterContinental Hotels Group in 2001 moving from the Distribution Services Helpdesk providing support to over 150 properties in Asia Pacific to Revenue Manager at the Holiday Inn Darling Harbour. Within the last 15 years James has held several senior Revenue Management roles incuding Area Revenue Manager for Pacific International Apartments, Director of Revenue for Swissotel Sydney and Pan Pacific Hotels to more recently Group Revenue Manager of Aspen Holiday Parks.

With extensive experience in yield and pricing strategy as well as training and distribution management, James has increased revenue performance at broad cross section of products including hotels, motels, pubs and caravan parks. He has been directly responsible for achieving budgets of up to $50 million and stock of 5,000 across 20 locations. James is the principal of Suite Yield and brings his extensive skills and expertise to support the HHS portfolio on a needs basis.

Find me on: Linkedin 

Meet our Hemisphere Sales and Marketing Co-ordinators who are there to support our clients and look after you the customer.


Sophie Monserrat

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Danny Salvador

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