Meet the Specialists Working as an Extension of Your Team
Established in 2009, Hemisphere Hospitality Solutions is an Australian-owned consultancy specialising in commercial strategy, revenue management, marketing and digital solutions for the hospitality and tourism industry. Our multidisciplinary team brings together decades of experience across hotels, resorts, motels, pubs with accommodation, tourism operators, airlines and travel, combining strategic insight with practical, hands-on expertise.
Our clients don't engage a single consultant—they gain access to a team of specialists working as an extension of their business. From commercial strategy and revenue management to digital marketing, website optimisation and hospitality operations, we collaborate to strengthen brands, increase direct revenue and deliver sustainable commercial growth.
Whether you're launching a new property, refining your commercial strategy or looking to improve performance, our team is here to help you achieve measurable results.
Let's grow your business together.
Whether you need strategic marketing, revenue management, digital transformation or commercial support, our team is ready to help.
Jeannie Armstrong - Hospitality Commercial Strategist
Co-Founder & Director
With more than 35 years of experience across hospitality, tourism and retail, Jeannie Armstrong is a recognised hospitality commercial strategist, helping hotels, resorts and tourism businesses strengthen their brands, increase direct revenue and achieve sustainable commercial growth.
As Co-Founder and Director of Hemisphere Hospitality Solutions, Jeannie works closely with owners, operators and leadership teams to develop integrated sales, marketing and commercial strategies tailored to each business. Her expertise spans digital marketing, AI adoption, revenue optimisation, distribution, brand positioning, website strategy, SEO and direct booking growth, combining commercial insight with practical, measurable outcomes.
Prior to establishing Hemisphere Hospitality Solutions, Jeannie held senior commercial leadership roles with leading hotel groups including Rendezvous Hotels International and Select Hotels & Resorts International, where she was responsible for hotel openings, commercial strategy and revenue growth across the Asia-Pacific region. Her broader tourism background has given her a unique understanding of the entire visitor journey, from attraction and acquisition through to guest experience, distribution and long-term business growth.
Known for her strategic thinking, collaborative approach and passion for the hospitality industry, Jeannie continues to work hands-on with clients, helping businesses embrace emerging technologies, navigate an evolving digital landscape and develop commercial strategies that deliver measurable results. She is passionate about supporting independent hospitality businesses and enjoys building long-term partnerships that create lasting success.
Revenue Management, Product & Operations
Our Revenue Management, Product & Operations team works collaboratively to maximise commercial performance across every stage of the guest journey. Combining market intelligence, revenue optimisation, pricing strategy, distribution expertise, product development and operational insight, they help hospitality businesses strengthen profitability, enhance market positioning and deliver exceptional guest experiences. Together, they provide practical, data-driven solutions tailored to the unique needs of each business.
Welsby Mather - Revenue & Commercial Manager
Welsby is a hospitality revenue specialist with extensive experience helping accommodation businesses maximise performance through strategic revenue management, distribution and commercial planning. Combining a strong operational background with analytical thinking, he develops revenue strategies that optimise profitability while enhancing the guest experience.
His career has spanned luxury hotels, hotel pre-openings, independent accommodation and large-scale holiday park operations, giving him a broad understanding of the diverse challenges and opportunities across the hospitality industry. This operational expertise enables him to develop practical revenue solutions that are commercially focused and tailored to each client's business.
With a keen eye for market trends, pricing strategies and demand forecasting, Welsby works closely with clients to identify new revenue opportunities, improve market positioning and drive sustainable business growth. His collaborative approach and passion for hospitality ensure every recommendation is grounded in both commercial insight and operational reality.
An avid traveller, Welsby enjoys experiencing different accommodation styles and destinations around the world, continually drawing inspiration from evolving guest expectations and emerging hospitality trends.
Corey Seaton - Revenue Manager (Queensland Based)
Corey is an experienced hospitality revenue professional with more than a decade of expertise in reservations, revenue management and commercial performance. Based in Queensland, he works closely with accommodation businesses to develop practical revenue strategies that maximise profitability while enhancing the guest experience.
Having spent over ten years leading Reservations and Revenue at Fitzroy Island Resort, Corey has developed extensive experience across pricing strategy, inventory management, forecasting and distribution. His ability to analyse market trends and respond to changing demand has consistently delivered strong commercial outcomes in both challenging and high-growth market conditions.
Corey brings a collaborative, hands-on approach to every client partnership, working closely with operators to identify opportunities, optimise revenue performance and support sustainable business growth. His practical experience in independent hospitality gives him a strong understanding of the operational challenges faced by hotels, resorts and pubs with accommodation.
Garry Bryant - Product & Operations Manager
With more than 45 years of experience across the travel, tourism and hospitality industries, Garry brings a wealth of knowledge and operational expertise to the Hemisphere team. His extensive career has spanned airline, wholesale, inbound tourism, product development, contracting and operations, giving him a deep understanding of the commercial and operational drivers that underpin successful tourism businesses.
Drawing on decades of industry experience, Garry provides strategic support across product development, operational planning and industry partnerships, helping clients strengthen their market position and deliver exceptional visitor experiences. His practical insight, attention to detail and collaborative approach make him a valued resource for both the Hemisphere team and its clients.
Passionate about the tourism industry from an early age, Garry continues to enjoy sharing his knowledge and supporting the success of hospitality and tourism businesses. Outside of work, he enjoys tenpin bowling, cycling and is a long-time Sydney Swans supporter.
Marketing & Digital
Our Marketing & Digital team combines creativity with commercial thinking to help hospitality businesses build stronger brands, engage their audiences and drive direct revenue. From digital campaigns and content creation to website management, social media and user experience, they ensure every customer touchpoint supports your business objectives and delivers measurable results.
Sophie Monserrat - Digital Marketing & Brand Specialist
Sophie is a digital marketing specialist with extensive experience delivering creative and results-driven marketing solutions for hotels, resorts and tourism businesses. She works closely with clients to develop engaging digital campaigns that strengthen brand presence, increase audience engagement and support commercial growth.
With expertise spanning website management, social media strategy, content planning and digital campaign execution, Sophie ensures every touchpoint reflects each client's unique brand while delivering measurable results. Her eye for detail, creativity and passion for hospitality enable her to build meaningful connections between brands and their audiences.
Known for her collaborative approach and commitment to excellence, Sophie plays a key role in helping clients maintain a strong digital presence and deliver exceptional online experiences.
Michelle Vogel - Digital Designer & UX Specialist
Michelle brings a strong background in digital design, user experience (UX) and creative marketing, with experience working across large-scale e-commerce and media platforms. She combines thoughtful design with a user-first approach to create engaging digital experiences that strengthen brands and support business objectives.
Working across website design, digital assets and marketing projects, Michelle has a keen eye for detail and is passionate about producing work that is both visually engaging and highly functional. Her collaborative approach and commitment to quality ensure every project is delivered with creativity, precision and a focus on achieving the best possible outcome for clients.
Jeorgia Westgate - Marketing & Content Coordinator
Jeorgia brings a background in hospitality operations and digital marketing, giving her a strong understanding of both the guest experience and the importance of effective brand communication. She supports the Hemisphere team in delivering engaging marketing initiatives across a range of hospitality and tourism clients.
With a passion for content creation, social media and visual design, Jeorgia assists with developing on-brand content, managing digital platforms and supporting the delivery of marketing campaigns. Her enthusiasm, creativity and attention to detail make her a valued member of the team as she continues to grow her expertise in hospitality marketing.
Let's grow your business together.
Whether you need strategic marketing, revenue management, digital transformation or commercial support, our team is ready to help, contact us now.
Willoughby Owen - Revenue Manager (Northern Territory based)
Willoughby is an experienced hospitality revenue professional with more than 20 years in the industry, specialising in revenue management, distribution strategy and commercial performance. He works closely with accommodation businesses to optimise pricing, streamline distribution channels and improve booking performance, helping clients maximise occupancy and profitability.
With extensive experience spanning front office operations, revenue management and systems optimisation, Willoughby brings a practical understanding of how every aspect of a property's operation contributes to commercial success. His expertise includes pricing strategy, channel management, forecasting, system configuration and process improvement, ensuring businesses are well positioned to respond to changing market conditions.
Known for his collaborative approach and analytical thinking, Willoughby partners with clients to develop practical revenue solutions that deliver measurable results while supporting exceptional guest experiences. Outside of work, he enjoys travelling, photography and perfecting slow-cooked recipes.